Enterprise Mashups & SOBAs: Which is the Tail & Which is the Dog?
Defines a Service-Oriented Business Application (SOBA) in the context of SOA, and a Mashup in the context of Web 2.0. Then explains how the overlap is an Enterprise Mashup, which is part of the Enterprise Web 2.0 story. Enterprise Mashups require the loose coupling and management provided by SOA, as well as governance, to be appropriate in an enterprise environment.
36-slide PowerPoint in pdf format. Originally presented at SOA World on June 25, 2007.